From the perspective of the sunflower plant (Helianthus annuus), its entire biological purpose is to reproduce and create the next generation. The large, showy bloom we admire is not a single flower but a composite flower head (capitulum) made up of hundreds of tiny florets. Once pollinated, these florets develop into seeds. The plant's energy is channeled into maturing these seeds to ensure genetic continuity. As a houseplant, unless you are specifically aiming to harvest seeds, this reproductive cycle is often counter to the gardener's goal of prolonged ornamental beauty.
Deadheading—the removal of spent flower heads—is a direct intervention that signals a significant change to the plant's physiological processes. When the fading flower is removed before it can begin developing seeds, the plant perceives this as a reproductive failure. In response, its survival instinct kicks in. Instead of diverting water, nutrients, and energy (photosynthates) into seed production, the plant can reallocate these valuable resources. This energy can be used to strengthen its root system, grow more robust foliage, and, crucially for a potted plant with limited space and soil nutrients, potentially initiate new flower buds from lateral growth points.
For a sunflower grown as a houseplant, which is typically a smaller, branching variety bred for containers, deadheading aligns well with its capacity for continued growth. By preventing the energy-intensive process of seed set, you reduce the overall stress on the plant. The conserved resources allow it to support existing foliage and invest in producing new side shoots (laterals) that may bear additional, albeit smaller, blooms. This can significantly extend the plant's decorative period indoors. Furthermore, removing the wilting flower head improves air circulation around the plant's crown and eliminates a potential site for fungal pathogens or rot to develop, which is a common concern in the less-airy indoor environment.
It is important to recognize the natural life cycle of an annual sunflower. Even with diligent deadheading, the plant will eventually senesce and die after its flowering period is complete. Deadheading does not make a true annual perennial; it merely manipulates its single-season life cycle for maximum floral output. If you wish to enjoy the architectural interest of the mature seed head indoors or hope to harvest seeds for roasting or future planting, you should not deadhead the plant. In this case, the plant will happily fulfill its ultimate goal, and its energy will be entirely devoted to creating those seeds, after which it will naturally decline.