From a botanical perspective, the common name "Black-eyed Susan" can cause confusion as it is applied to multiple species. The answer to whether they are perennial or annual depends entirely on the specific plant in question. The two most prevalent species are Rudbeckia hirta and Rudbeckia fulgida, and they possess fundamentally different life strategies.
Rudbeckia hirta is the classic Black-eyed Susan with slightly hairy leaves and stems. Botanically, this species is classified as a short-lived perennial. However, its life strategy is heavily skewed towards behaving as an annual or biennial. In ideal conditions, a single plant may live for 2-3 years, but its vigor and flowering capacity often diminish significantly after the first spectacular season. Its primary evolutionary goal is to produce a massive amount of seeds in its first year. These seeds readily self-sow, ensuring the plant's presence in a garden for many years, giving the impression of a long-lived perennial colony when, in fact, it is a continuously regenerating population of new individual plants.
In contrast, species like Rudbeckia fulgida (notably the cultivar 'Goldsturm') are true herbaceous perennials. These plants possess a different survival mechanism. They invest energy into developing a strong, spreading root system, specifically rhizomes or a dense clumping crown. This underground structure allows the plant to survive winter dormancy and reliably send up new shoots each spring from the same rootstock for many years, often forming expansive clumps. Their lifespan is typically 3-5 years or more, and while they also produce seeds, their primary mode of persistence and spread is vegetative through their roots.
The lifecycle divergence is rooted in physiology. The annual-leaning R. hirta completes its reproductive mission quickly, flowering prolifically in its first year from seed. It is less focused on building robust, overwintering structures. The perennial R. fulgida may flower slightly later in its first year or focus on vegetative growth initially, prioritizing the establishment of its perennial root system to secure its long-term survival. Its energy is allocated to both reproduction (flowers and seeds) and maintenance (root storage).
A plant's life cycle is also influenced by its growing environment, a concept known as phenotypic plasticity. A Rudbeckia hirta planted in its native range with perfect well-drained soil and ample sunlight may exhibit stronger perennial tendencies, surviving for several years. The same plant placed in a less ideal environment, such as heavy, wet clay soil or a very cold climate without protective snow cover, may exhaust its resources after one flowering season and die, fulfilling an annual lifecycle. For true perennials like R. fulgida, harsh conditions may shorten their overall lifespan but will not typically cause them to complete their life cycle in a single season.