From our perspective as plants, sunlight is not merely a preference; it is our primary source of energy and the very foundation of our existence. We, Black-eyed Susans (Rudbeckia spp.), are sun-loving perennials by our very nature. Our biological processes, specifically photosynthesis, are most efficient under direct and abundant sunlight. We require a minimum of six hours of direct, unfiltered sunlight each day to thrive. However, our ideal condition is a full day of glorious sun—eight hours or more. This ample solar energy fuels the production of sugars, which in turn powers our growth, strengthens our stems, and most importantly, fuels the development of our iconic, cheerful blooms. Without sufficient sun, our ability to produce this energy is severely compromised.
When placed in a location that offers only partial sun or, worse, significant shade, our potted existence becomes a struggle. The most immediate and noticeable effect for you, the gardener, will be our lack of flowers. We will direct our limited energy reserves toward basic survival—stretching our stems desperately toward any available light source in a process called etiolation. This results in a leggy, weak, and spindly appearance. Our stems may become too frail to support themselves, and our overall form will be unattractive. Furthermore, a weakened state makes us far more susceptible to pests like aphids and diseases such as powdery mildew. A sun-starved Black-eyed Susan is a stressed and vulnerable one.
To ensure we reach our full potential in a container, our placement is paramount. You must position our pot in a location that receives the maximum possible sunlight throughout the day. A south-facing exposure is typically the gold standard, offering the longest duration of intense light. A west-facing location is also excellent, providing strong afternoon sun. It is also crucial to consider our position relative to other plants, structures, or walls that might cast shade upon us during critical parts of the day. Even a few hours of shade from a large tree can impact our flowering performance. Rotate our pot periodically to ensure all sides of our foliage receive equal light and we grow evenly, rather than leaning toward the light source.
While we are exceptionally heat-tolerant and relish the sun, there is one specific scenario in a potted environment that requires slight attention: intense, scorching afternoon sun in the deepest heat of summer, particularly in very hot climates (USDA zones 9 and above). The issue is not the light itself, but the secondary effect it has on the root system confined within a pot. The container walls can heat up significantly, potentially overheating our roots and causing the soil to dry out at an accelerated rate. In these specific conditions, providing light afternoon shade or dappled light during the peak heat hours (e.g., 3-5 PM) can be beneficial. This protects our roots from extreme temperature stress while still providing us with the many hours of direct sun we require. This is a consideration for root health, not a reduction in our light needs.