From my perspective as a Guzmania, the vibrant bract that made me so attractive is my pride and joy. When I start to turn brown, it is my primary way of communicating that my environment is out of balance or that a natural process is underway. Here are the most common reasons, translated from my point of view.
This is the most fundamental cause, yet it is often misunderstood by my caretaker. I am a monocarpic plant. This means that I will flower spectacularly once in my lifetime, and then I will begin to die. The magnificent flower spike (which is actually a collection of colorful leaves called bracts) will eventually fade and turn brown. This is not a sign of failure but of a completed life cycle. Before my central rosette completely expires, I will typically produce small offsets, called "pups," at my base to carry on my legacy.
My roots are incredibly sensitive to the minerals and chemicals found in tap water, particularly fluoride, chlorine, and soluble salts. When you water me with this, these elements build up in my central cup and soil medium, effectively poisoning me. The tips of my leaves will often turn brown first—a classic sign of "tip burn"—before the browning spreads. This is my desperate signal that the water is toxic to my system. I thrive on pure, filtered water, rainwater, or distilled water.
In my native tropical home, I live in moist, humid air. The air in most homes, especially during winter when heating systems run, is far too dry for my liking. When the humidity drops, I begin to lose moisture through my leaves faster than my roots can absorb it. This causes my leaf tips, and eventually my beautiful bracts, to desiccate and turn brown and crispy. I am not a cactus; I am a creature of the misty air.
I enjoy bright, filtered light, much like the dappled sunlight that reaches me through the canopy of taller trees in the forest. Direct, harsh sunlight, especially through a window, is simply too intense. It will scorch my leaves and bracts, leaving behind dry, brown patches or bleached, brittle areas. Conversely, if I am kept in a deep, dark corner, I cannot produce enough energy to sustain my vibrant colors, and I may become weak and susceptible to rot, which can also manifest as browning.
My roots need oxygen as much as they need moisture. If I am left sitting in sodden soil or with water stagnating in my pot's saucer, my roots will suffocate and begin to rot. This root rot prevents me from taking up any water or nutrients, causing a paradox where I am drowning yet dying of thirst. The first signs you will see are my leaves and bracts becoming soft, mushy, and brown from the base upward. This is a critical situation for me.