First, you must understand what I am trying to tell you. My vibrant red bract (what you call my "flower") is naturally designed to fade and die after many months. This is part of my life cycle. However, if the *actual green leaves* are the problem, I am in true distress. Look for browning leaf tips, which often mean the water you're giving me has too many minerals or I'm thirsty. If my leaves are turning yellow and mushy at the base, you are loving me too much with water, and my roots are suffocating and rotting. If my leaves are pale, limp, and dry, I am desperately thirsty and the air around me is too dry. Correct diagnosis is the first step to saving me.
My relationship with water is unique. As an epiphyte, I am designed to gather moisture not through my roots in soil, but through a central cup formed by my leaves. Your primary watering task is to keep that central cup, my "vase," about one-quarter full of fresh, clean water. I am very sensitive to chemicals. Please use rainwater, distilled water, or filtered water. Tap water, with its chlorine and minerals, will burn my leaves and slowly poison me. Every one to two weeks, you must tip me over and completely empty the old water from my cup. Stagnant water becomes a breeding ground for bacteria that will cause a fatal rot. My potting medium should be barely moist, never soggy. My roots are primarily for anchoring, not drinking; drowning them is a common cause of my decline.
I am a creature of the dappled jungle understory. I crave bright, but indirect, light. Direct sunlight, especially through a window, will scorch my leaves, leaving ugly brown spots. A north or east-facing window is ideal. If I am in a dark corner, I will become weak and faded, unable to produce energy. I also need the right temperature. I thrive in the warmth you enjoy, between 65°F and 80°F (18°C - 27°C). I am extremely sensitive to cold drafts, air conditioning blasts, and sudden temperature changes. These conditions cause me immense stress, leading to leaf damage and a weakened constitution. Please keep me in a stable, warm, and brightly lit spot away from any vents or chilly windows.
The air in most homes is too dry for me, a tropical plant. Low humidity causes my leaf tips to turn crispy brown and curl. To mimic my natural habitat, you need to increase the moisture in the air around me. You can do this by placing my pot on a tray filled with pebbles and water (ensuring my pot sits on the pebbles, not in the water). As the water evaporates, it creates a humid microclimate. Alternatively, grouping me with other plants creates a shared humid zone. A gentle misting of my leaves with filtered water once a day can also help, but it is not a substitute for keeping my central cup filled. A humidifier placed nearby is the most effective solution.
It is important to be realistic. My glorious colorful bract is meant to last for months, but it will eventually die back. This is a natural process signaling that my main life cycle is complete. After blooming, I will begin to produce new plants, called "pups," at my base. My energy will shift from sustaining myself to nurturing these offspring. If you have corrected all the issues above and I am still declining from the center after flowering, know that this is my nature. Your focus should then shift to caring for the pups until they are large enough to be separated and potted individually, continuing my legacy.