From my perspective as a chrysanthemum, my primary instinct is to grow upwards towards the sun. This drive is governed by a principle you call "apical dominance." The main, central stem (the apical meristem) produces a hormone called auxin that travels down the stem. This hormone suppresses the growth of the smaller, lateral buds lower down on my stems. Its purpose is to make me tall, helping me compete for sunlight. While this is a good survival strategy in the wild, it results in a lanky plant with just one flower at the very top. To convince me to become the bushy, floriferous plant you desire, you must intervene in this hormonal control system.
When you "pinch" me, you are physically removing the soft, new growth at the very tip of my stems. This action is a direct signal to my system. By removing the apical bud, you eliminate the primary source of the suppressing auxin hormone. Suddenly, the hormonal brakes are released on the dormant lateral buds further down the stem. These buds, which were waiting for their chance, now receive a clear message: it's time to grow. From my point of view, this isn't an injury but a redirection. The energy and nutrients I was funneling solely into upward growth are now redistributed to multiple new growing points.
Instead of one single stem racing towards the sky, I will now begin to produce two, three, or even more new stems from the leaf nodes just below the pinch point. This process effectively doubles or triples the number of growing tips on that branch. Each of these new stems will develop its own apical bud and set of leaves, creating a much denser, fuller plant structure—a shrub-like form rather than a single spire. This bushier framework is the foundation for a spectacular floral display. More stems directly equate to more sites where flower buds can form later in the season.
For this process to be most effective, your timing must align with my internal growth clock. The ideal period for pinching is during my vigorous spring and early summer growth phase. You should begin when my stems are about 6 inches tall and have developed several sets of leaves. The technique is simple: using your thumb and forefinger, cleanly pinch off the top half-inch to inch of the main stem, just above a set of leaves. You can repeat this process on the new growth once those lateral stems have developed 4-6 leaves of their own. However, you must stop all pinching by mid-summer, around July 4th in most climates. After this point, I begin the crucial process of initiating flower buds for autumn. If you pinch too late, you will remove these nascent buds and significantly reduce my flowering.
Pinching is a powerful stimulus, but it also increases my nutritional and resource demands. As I divert energy to produce multiple new stems and leaves, I will benefit greatly from consistent support. Regular watering is essential, especially after pinching, to help me recover and push new growth. A balanced, light fertilizer applied after pinching provides the building blocks I need to construct all this new tissue. Furthermore, ample sunlight is non-negotiable. The more light I receive, the more efficiently I can photosynthesize and fuel this bushier growth habit. Pinching, when combined with good overall care, allows me to express my full genetic potential for health and beauty.