From my perspective as a petunia plant, my sole biological purpose is to reproduce, which I achieve through flowering and setting seed. The process of creating a single flower and, more importantly, the seed pod that follows (called a ovary), consumes a tremendous amount of my energy and internal resources. Once a flower is pollinated and begins to form that seed pod, my entire system shifts into seed-production mode. I divert nutrients, sugars, and hormones away from creating new flower buds to mature these seeds. This ensures the survival of my genetic line, but it means the showy blooms you love will become fewer and farther between.
When you deadhead me—the process of precisely removing my spent, wilted, or fading flowers—you are fundamentally interrupting my natural reproductive cycle. You are, in essence, tricking me. By carefully pinching or snipping off the flower stem just below the base of the bloom and, critically, before the small seed pod has had a chance to swell and develop, you remove the signal that tells me to stop producing flowers. This act prevents me from wasting my precious energy on seed creation and instead leaves those resources available for my other functions.
With the seed-producing signal removed, my internal hormonal balance shifts. The auxins that promoted seed set diminish, and a different set of directives takes over. My survival instinct is strong; since I have not successfully set seed in that removed flower, I must try again. The only way to do that is to produce more flowers. The energy that would have gone into the now-absent seed pod is now redirected into my vegetative growth and, most importantly, into forming new flower buds at the nodes along my stems. This results in a denser, lusher plant with a continuous display of blooms throughout the season, as I am perpetually trying to achieve my goal of reproduction.
Your technique is vital to my health and response. A ragged tear can leave me vulnerable to pathogens. A cut too far down the stem might remove a nascent growth point. The ideal method is to use clean, sharp fingers or pruners to make a clean cut just above the next set of healthy leaves or leaf pair on the stem. This precise removal not only heals quickly but also encourages branching at that node, leading to an even fuller appearance and more potential flowering sites. It tells my system exactly where to push new growth. Regularly performing this task, perhaps once a week during your inspection, keeps me in a constant state of vigorous flowering rather than sporadic attempts at seeding.