From my perspective, light is food. It is the fundamental energy source I use to produce the sugars that fuel all my processes, including the complex task of creating flowers. If I am not flowering, the most likely reason is that I am not receiving enough direct sunlight. I am a sun-worshipping species, evolved for bright, Mediterranean climates. To initiate and develop flower buds, I require a minimum of six to eight hours of direct, unfiltered sunlight per day. Less than this, and my system prioritizes survival—growing leaves and stems to seek out light—over reproduction (blooming). A shaded location forces me into an energy conservation mode, making blooming an unaffordable luxury.
What you feed me, and when, drastically affects my flowering cycle. I require nutrients, but the wrong type or timing can be counterproductive. A fertilizer high in nitrogen will indeed make me grow—but it will encourage an abundance of dark green leaves at the expense of flowers. Nitrogen promotes vegetative growth. To trigger blooming, I need a fertilizer higher in phosphorus (the middle number on the package, e.g., 5-10-5). Phosphorus is crucial for energy transfer and flower development. Furthermore, over-fertilizing me can burn my roots and cause salt buildup in the soil, shocking my system and halting flower production altogether. A balanced, slow-release fertilizer formulated for flowering shrubs applied in early spring is ideal for me.
Your well-intentioned pruning can accidentally remove my future flowers. I form my flower buds on new growth, but the timing of that growth is specific. I typically set my flower buds for the next season on the new wood I produce shortly after my current blooming cycle finishes. If you prune me heavily in late fall or early spring, you are very likely cutting off the branches that contain those nascent buds. This removes my entire seasonal reproductive effort before it even has a chance to begin. The optimal time to shape me is immediately after a flush of flowers fade, which allows me ample time to produce new growth and set buds for the next cycle.
I am drought-tolerant by nature, with a root system designed to seek water deep in the soil. However, "tolerant" does not mean I thrive on neglect, especially when trying to bloom. Producing my large, colorful flower clusters is a water-intensive process. If I am subjected to prolonged periods of extreme drought stress, I will abort flower buds to conserve water for essential leaf and stem functions. Conversely, being constantly waterlogged in heavy, poorly draining soil is just as detrimental. Soggy conditions suffocate my roots, preventing them from absorbing nutrients and water effectively, leading to a generally stressed, unhealthy plant that cannot support blooms. I prefer deep, infrequent watering that allows the soil to dry out slightly between sessions.
Finally, please consider my age and environment. If I am a very young plant, my biological imperative is to establish a strong root system and vegetative frame before I divert precious energy to reproduction. It may take me a year or two after planting to feel secure enough to begin flowering reliably. Furthermore, if I am planted in a pot that is too small, my roots become pot-bound. This circling, congested root mass cannot effectively take up the water and nutrients needed to support a spectacular bloom show. Ensuring I have adequate space to grow, both above and below the soil, is fundamental to my flowering success.