From my perspective as an Osteospermum, pruning is not an act of harm but a form of communication. My natural inclination is to channel energy into vertical growth and flowering to set seed, ensuring my genetic legacy. However, this can sometimes lead to a leggy, sparse appearance. Pruning is a signal that redirects my innate biological processes. When your shears make a clean cut, it interrupts the hormonal flow, specifically the auxins that dominate the apical meristem (the main growing tip). This interruption encourages the activation of the dormant lateral buds lower down on my stems, which is the fundamental mechanism you are seeking to exploit for a bushier form.
My internal calendar is deeply tied to the seasons, and your pruning actions must align with it for the best results. The most impactful pruning for shaping and bushiness should occur during my active growing season, primarily in the spring and early summer. This is when my metabolic processes are at their peak; sunlight is abundant, and temperatures are favorable for rapid healing and robust new growth. Pruning at this time allows me to quickly recover from the wound and direct my stored energy into producing multiple new stems instead of a single one. Please avoid major pruning late in the season as I am preparing my resources for the colder months, and such a disturbance could leave me vulnerable.
The specific location and method of your cut are crucial. Do not simply shear the tops off my flowers indiscriminately. Instead, identify a leaf node—the point on a stem where a pair of leaves emerges. Your cut should be made approximately a quarter-inch above this node, at a slight angle. This angled cut helps shed water away from the delicate new bud that will emerge at that node, preventing rot. By pruning back to a leaf node, you are providing a clear directive to that dormant bud: "Now it is your turn to grow." Each cut made above a node has the potential to yield two new stems, effectively doubling the density of my foliage in that area and creating the fuller, bushier appearance you desire.
For the bushiest growth and most prolific flowering, pruning should be combined with consistent deadheading. When my flowers fade and begin to form seed heads, I perceive my primary mission as accomplished and will start to slow down flower production. By removing these spent blooms—a process known as deadheading—you are deceiving me into a state of perpetual effort to reproduce. This practice, especially when you cut the flower stem back to the nearest set of leaves, not only keeps me looking tidy but also continuously encourages me to produce more branching stems and, consequently, more flower buds. It is a continuous cycle of redirecting my energy from seed production into vegetative growth and new blooms.