Osteospermum, commonly known as the African Daisy, is a flowering plant native to South Africa. Its fundamental growth habit is that of a tender perennial or subshrub in its native climate (USDA zones 10-11), where it enjoys mild winters and plenty of sunlight. However, in most other climates, it is predominantly grown as an annual because it is not cold-hardy and will not survive freezing temperatures. This inherent sensitivity to cold is the primary physiological reason why growing it as a perennial, whether indoors or out, presents a significant challenge. The plant's genetic programming is for a cycle of growth, flowering, and then a period of semi-dormancy or reduced activity, not for continuous, year-round blooming in a controlled indoor environment.
To even attempt perennial cultivation indoors, you must replicate its ideal growing conditions as closely as possible. The most critical factor is intense, direct sunlight. Osteospermum requires a minimum of 6-8 hours of direct sun daily to thrive and produce its characteristic daisy-like flowers. An unobstructed south-facing window is the absolute bare minimum; most indoor settings will require supplemental lighting with full-spectrum grow lights positioned very close to the plant for 12-14 hours a day. Secondly, the plant demands excellent drainage. A well-draining, sandy or gritty potting mix is essential to prevent root rot, as Osteospermum is highly susceptible to waterlogged soil. Water only when the top inch of soil feels dry to the touch.
Despite your best efforts, several indoor environmental factors work against the goal of perennial growth. The first is lower light intensity. Even a bright windowsill rarely provides the same light quantity and quality as the outdoors, leading to etiolation (leggy growth) and a severe reduction or complete cessation of flowering. The plant may survive but will not flourish. Secondly, indoor humidity levels, especially during winter when heating systems run, are often too low for optimal plant health, potentially leading to stressed, dry foliage that is more attractive to pests like spider mites and aphids. Furthermore, the consistent, warm temperatures indoors prevent the plant from experiencing a true dormancy period, which can exhaust it over time and shorten its overall lifespan.
A more successful strategy than trying to grow it as a true perennial indoors is to treat Osteospermum as an outdoor annual that you overwinter indoors. Before the first frost, you can bring container-grown plants inside. Do not expect prolific flowering during this period. Place it in the sunniest possible location and water very sparingly, just enough to keep the plant alive in a semi-dormant state. The goal is survival, not growth. In early spring, you can prune it back to encourage bushier growth and gradually reintroduce it to the outdoors after the danger of frost has passed. This process can extend the plant's life for several seasons, mimicking perennial behavior, but it will rarely match the vitality of a new plant grown outdoors for a single season.