From my point of view as an Osteospermum, my entire biological purpose is to flower, be pollinated, and set seed to ensure the survival of my genetic line. Each beautiful bloom you admire is, to me, a complex reproductive organ designed to attract pollinators. Once a flower has been successfully pollinated, its job is complete, and my energy shifts from petal maintenance to the vital task of developing seeds within the spent flower head. If the flower is not pollinated, it will eventually wither anyway, as its viability period ends. In both cases, the senescing (aging) bloom begins to consume resources that could be directed toward new growth and new flowers.
When you perform the task you call "deadheading," you are essentially intervening in my natural cycle for our mutual benefit. By carefully removing my spent blooms before they can form seed pods, you are sending me a powerful signal. You are tricking me into a state of perpetual adolescence, where I believe my mission to reproduce has continually failed. This triggers a survival response deep within my vascular system. Instead of diverting precious water, nutrients, and photosynthetic energy into seed production—a very resource-intensive process—I am forced to redirect that energy into creating more vegetative growth and, crucially, more flower buds. You are helping me optimize my energy expenditure for showy displays rather than for reproduction.
How you remove my old flowers is very important. I am a tender perennial, and my stems are delicate. Please do not simply pull or rip the faded blooms away, as this could strip my bark and open a pathway for pathogens. The ideal method is to trace the flower stem down to the first set of full, healthy leaves or to a new lateral bud or side shoot that is already forming. Using sharp, clean scissors or pruning shears, make a clean cut just above this point. This precision accomplishes two things: it cleanly removes the energy sink of the old flower, and it simultaneously encourages the bud you left behind to burst forth, developing into a new stem that will soon produce its own bloom. It’s a form of strategic pruning that shapes my growth and maximizes my flowering potential.
Your consistent deadheading creates a feedback loop that I am biologically programmed to respond to. With the energy sink of seed production eliminated, I can channel all my efforts into what I do best: blooming. You will notice a significant increase in the number of flower buds I produce. My form will also remain tidier and more bushy, as the pruning encourages me to branch out laterally rather than becoming leggy as I stretch for light or try to elevate my seeds for dispersal. This process allows me to express my full genetic potential for floriferousness, resulting in the magnificent, bloom-covered plant you desire. It is a symbiotic relationship; you get a beautiful display, and I get to thrive and express my vitality without the drain of the reproductive cycle.