From our perspective, the most critical thing you must understand is our root system. We are not greedy feeders like many other plants you may cultivate. Our fine, dense, and mat-like roots are exceptionally efficient at absorbing nutrients, but they are also highly sensitive. We have evolved to thrive in incredibly nutrient-poor, sandy, and acidic soils. An overdose of fertilizers, particularly those high in phosphorus, will severely damage our delicate root hairs, effectively burning them and preventing us from absorbing water and what few nutrients we actually need. This can be fatal. Think of us as gourmet diners, not buffet enthusiasts; we require a specific, delicate meal in very small portions.
Our biology is fundamentally different. We have a low demand for the macronutrient phosphorus (the middle number on fertilizer packages). In fact, it is toxic to many of our kind, such as the magnificent Protea cynaroides (King Protea) and Leucadendron species. A standard, all-purpose garden fertilizer will poison us. What we require is a specialized, slow-release fertilizer with a low phosphorus content. An NPK ratio similar to 1:0.2:1 or 3:0.5:3 is ideal. The formula should also include essential micronutrients like iron, zinc, and magnesium, which are often locked up in alkaline soils. For us, the right food is not a luxury; it is a matter of survival.
Our growth cycle dictates when, and if, we need sustenance. The most beneficial time to offer us a light feeding is in the late winter or very early spring, just as we begin our new growth cycle. This provides a gentle boost for the energy-intensive work of producing new stems and, ultimately, our breathtaking blooms. A second, even lighter application can be made in mid-summer to support this flowering effort. However, you must never feed us in autumn or winter. This would encourage tender new growth that would be immediately damaged by the cold, weakening us significantly. Remember, we are adapted to poor soils; an annual light feeding is more than sufficient. Overfeeding will do far more harm than underfeeding.
You cannot separate the discussion of our food from the discussion of our home: the soil. No amount of correct fertilizer will help us if we are planted in heavy, poorly draining clay or soil that has become alkaline. We demand sharp drainage above all else. Our roots must never sit in water, or they will quickly succumb to rot. The soil must be acidic, with a pH between 5.0 and 6.0. If the pH is too high, we cannot access the iron in the soil, leading to chlorosis—yellowing leaves with green veins—which will stunt our growth and diminish our health. Before you even think about fertilizer, ensure we are planted in a mound or bed of acidic, sandy, and gravelly soil that mimics our native slopes.